As a response to the growing problems of urban pollution and congestion, the current trend in urban planning is to gradually replace private cars by the more environmentally friendly public transit solutions. It is conceivable that in the next 20 years the number of pedestrian areas, esplanades and parks will increase in urban centres. The On project is presented as a solution to this urban problem.

On is a communal electric car that combines the flexibility and speed of a privately owned car with the ecological benefits of public transportation. Designed for short city travel, On‘s aesthetic derives from the driving position involved, making it both remarkable and easy to understand. The energy autonomy of On, the reduction in the number of cars downtown and, the social implications of the system will demonstrate the social awareness of the On community.